Tips & Tricks

How to promote your kitchen link and drive sales

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3 Minute Read

Every business on Cookaborough has their own unique kitchen link.  We have pulled together some handy tips to help promote your kitchen link using social media, allowing you to generate sales and create long term customers.
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What is a kitchen link?

Your kitchen link is the URL that you can give to customers so they can easily access your latest menu. You can find your kitchen link under settings > Kitchen Page. You can also customise your kitchen link.

TIP - Your kitchen link is WILL always take your customers to your most recent menu.

 

Social media is the best, fastest and easiest way to connect directly with your customers. It is crucial to use social media to your advantage to direct your followers to your menu.

Where can I put my kitchen link?

In your Instagram or TikTok bio

An easy and effective place to put your kitchen link is in your Instagram bio or TikTok bio. It is available to all accounts, and straightforward to do all you need is to put the link in the bio where it is clickable.

Instagram

To do this on Instagram, go to your profile, click on edit profile and add your kitchen link to the ‘website.’

                                

TikTok

To do this on TikTok click on edit profile and paste your link in your bio

Once you have done this, anyone who visits your profile will be able to click on your kitchen link and browse your current menu.

 

Create a Linktree

If you have a website already, another way to add your kitchen link alongside your website is to create a Linktree account.

What is Linktree?

Linktree is a customisable micro-website that brings together all the online elements of your business. It is the perfect place to put direct people who are interested in your business, especially if you have more than one major link to put in front of your audience such as your website and your Cookaborough Kitchen Link.

There is more than one player in the space. There are plenty of services that operate the same as Linktree that works great. Feel free to use whatever service you are most comfortable with.

Other services
Lnk.bio - Linkinbio - Later

Why should I use it?
If you have more than one link you want to get in front of potential customers then using Linktree or a Linktree like service is the simplest way to make multiple links easily accessible.


TIP - Make sure to label your kitchen link In Your Linktree as ‘Order Weekly Meals Here’ 

Get started on Linktree

Promoting your Kitchen Link in your Instagram Story

Another way to remind customers to order via your kitchen link on Instagram is to put it in your story. A feature accessible by all accounts via the ‘sticker’ 

TIP- This is a great way to promote your freshly launched menu to your followers alongside your automatic email.

Try Instagram Reels

Instagram Reels are a great tool to help your posts get discovered by people who are not following you. Using Instagram Reels can help: 

  • Increase your reach 
  • Grow your following 
  • Promote the items on your menu 

All of which will ultimately drive sales and increase your overall customer base.

Think to yourself when planning an Instagram post, could this be made into a video (Reel)?  For example, when showing prepared food ready to go in packaging, take a video instead of taking a photo. 

TIP - Reels don’t have to be long videos. In fact, the best performing Reels are between 7 and 15 seconds. 

 

Use the Reel to promote the items on your menu, and then in the caption, tell viewers how to order from your kitchen link.  

Example. Check out this week's menu available to order now, head to the link in our bio. 

Share on a Facebook group: 

Another great way to put your kitchen link out into the community is by joining community Facebook groups and making a post there.

Community or special interest groups are a perfect environment to help promote a small business like yours, however not all groups allow this and it is key to check with admins to see if you are allowed to post.

When posting on a page it is important to give context to yourself and your business and not just post the link expecting people to click on it. Tell your story and how you have come to where you are with your business, your passion for diverse flavours and introduce how your kitchen works.

Bring it all together. 

All of the ways listed above are great ways to promote your kitchen link and drive orders.  We recommend using a mix of these practices each week to help promote your menu and remind your followers to order. 

Before your menu is live: 

  • In your Instagram posts leading up to the menu launch, include a call to action such as 'Available to order from Monday, March 7th.' 

When your menu is live: 

  • When the menu is open, include a call to action in the caption of posts, this needs to tell people where and how to order. For example:  'Available to order now, link in our bio.' 
  • When the menu is open, include a daily story linking directly to the menu with some text 'Order here'. 
  • Share a Reel showcasing your menu items, reminding customers to visit your link in bio to order. 

If you are looking for more ways to utilise social media to promote your business read our influencer marketing guide and start building an influencer marketing plan.

Cookaborough

Cookaborough

The only platform developed specifically for food businesses to start, run and grow their Ready-made meals business.

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