A picture is worth a thousand words, catch your customer’s eye with high-quality imagery that they can’t resist. We've pulled together some tips on taking mouth-watering pictures of your food.
No matter how long your customers spend reading over your menu descriptions, if the photography doesn’t whet your customer’s appetite – they’re likely to scroll past. Our attention spans are shorter than ever – and let’s face it, they are even worse when we’re hungry – so eye-catching imagery is crucial.
Think of your food photography as an opportunity to showcase your brand, in the same way, a cafe or restaurant may use nice interiors and a good atmosphere. Images are key to creating an appealing ‘digital storefront’, so it’s vital they’re good quality and make a great first impression.
Get your customers excited about the meal they’re looking at ordering. Using images gives them a chance to visualise the meal they’re about to enjoy - as well as setting expectations for how large the serving is, and how it will be presented. With access to high-quality cameras at our fingertips via our smartphones, this is an opportunity that’s not to be missed. Follow our easy tips to create delicious-looking images for your menu...
Be sure to shoot freshly prepared dishes only. No one wants to look at a meal that’s been sat out too long! Skip the take-away packaging and use plates and glassware that complements the cuisine. Include complimentary garnishes to add some zest to the image.
Shoot your items using soft lighting to create depth and highlight textures. Make the most of natural lighting: a cloudy day is ideal, as direct sun can cast hard shadows. You can also achieve this effect with artificial lighting by moving your light source further away from the image subject - or placing a light cloth over the top to diffuse.
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